The International Institute for Sustainable Development IISDnet (http://iisd1.iisd.ca/)
Business and
Sustainable Development
(http://iisd1.iisd.ca/business/)
Increase Market Share (http://iisd1.iisd.ca/business/sellvalue.htm)
As consumers become more environmentally conscious, producers or providers can take advantage of their environmental track record to increase market share. To navigate this site, use the site map or follow the little blue arrow link located beside the following topics:
The following summarises this page.
"Sustainable business performance
can lead to new sources of capital for corporations. "
"Sustainability can also contribute to a decrease
in cost of capital and an increase in shareholder value."
This page further explains the following: